Pulpdent® Welcomes John Fernandez as Director of Sales, North America
WATERTOWN, MA – October 19, 2026 – Pulpdent Corporation, a global leader in bioactive dental materials, sales, research, and manufacturing, is pleased to welcome John C. Fernandez as Director of Sales, North America.
Fernandez brings 20 years of dental industry experience, with a track record of leading high-performing sales teams and building strategic relationships across manufacturers, distributors, and dental service organizations. In this role, he will drive Pulpdent’s go-to-market strategy across the U.S. and Canada, strengthen the company’s dealer-distribution partnerships, and lead the North American sales organization in support of continued growth for the ACTIVA™ BioACTIVE portfolio.
« John’s combination of field credibility and strategic range makes him exactly the right partner as we build out our next chapter of growth, » said Julia Pirro, Vice President of Pulpdent. « We’re excited to have him lead this team. »
« Pulpdent’s reputation for innovation and quality along with it’s commitment to family-driven, patient-centered values made this an easy decision, » said Fernandez. « I look forward to working alongside our sales team, dealers, and dental service partners to expand our impact across North America. »
For more information related to Pulpdent’s international sales, domestic sales, or product lines, please email [email protected].
About Pulpdent® Corporation—Pulpdent Corporation is a leading dental sales, research, and manufacturing company established in 1947 by Dr. Harold Berk, a pioneer in vital pulp therapy. Pulpdent’s longstanding mission is to save teeth and help patients live in comfort and smile with confidence. Pulpdent products are made in the United States of America at the company’s production facilities in Watertown, Massachusetts, and are distributed globally. Pulpdent has a proven legacy of investment in original dental research, which has led to patented chemical technologies and SMART™ dental materials. Proprietary technologies include ION-X™, WETBOND™, MODULUS™, and CRYSTA™. Pulpdent’s discoveries power its diverse line of award-winning restorative and preventive materials, including ACTIVA™ BioACTIVE-RESTORATIVE™, ACTIVA™ BioACTIVE Bulk Flow™, ACTIVA™ Presto™, Embrace™ WetBond™ Pit & Fissure Sealant, Lime-Lite™ Enhanced, and Tuff-Temp™ Plus. Pulpdent also manufactures a wide array of accessories for general dental practices and dental specialties. A full product catalog may be found at pulpdent.com/product-catalog. Requests for information may be directed to the company at [email protected]. Current press releases and resources for the media may be found at pulpdent.com/media/. For more information about Pulpdent, upcoming new product announcements, visit pulpdent.com
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